For Sunlight, re-launch was focused on semi urban and rural areas. Mobility was chosen as one of the mediums to facilitate stocking in and stocking out process. In Phase I for stocking in, we scripted and recorded Ad Ring Back Tones on 4k key wholesalers asking callers to book their orders. This immediately spread the news that Sunlight is now available at wholesalers. A different message using Business Intelligence in Phase II was set (with consent) on consumers, thus mobility was used as marketing medium for a successful launch.
- Ad RBTs
- SMS Strategies
- Voice Strategies
A channel broadcasting drama serials, Pakistan’s lifestyle and Bollywood’s ...
Analyzing the negative impact of counterfeit products which had a ...
Picking up an idea from Dove’s...
For the purpose of launching Sunlight and raising awareness about the product...