Dove - Real Bonds of Friendship


Dove's “Real Bond Of Friendship” campaign was launched where two friends would use a facebook app and evaluate how well their know each other, based on their score, both stood a chance to win a grand prize to go to Dubai and shop. This was seeded by videos of friends using the app, we had videos out of this experience and brand supported us with amplification on traditional media, resulting in one of the most engaging campaigns of 2012.


  • Integrated Marketing
  • Application Development
  • Digital Media Integration
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