Pakistan’s first digital online entertainment channel, primarily focusing on the entertainment and showbiz industry of Pakistan was introduced in the year 2012.
Analyzing the negative impact of counterfeit products on the sale of PSO’s lubricants, an Anti-Counterfeit System was developed to curb this phenomenon of duplication.
Highlighting the entirely unique and captivating regional music of Pakistan, a Regional Radio was introduced for Zong which enabled the subscribers to connect with their favorite music in a rather personal manner.
In order to introduce Nestle’s Crunch to the Pakistani market, an utterly interactive social media campaign was initiated which was heavily dependent upon the element of fun and excitement!
Highlighting the rich rural music culture of Pakistan, Jazz introduced a social music property, with over 17500 songs, to pay tribute to the great regional musicians of Pakistan.