Integrated campaign to take endorsement from Brook Bond Supreme consumers on tea is healthy; a mobile shortcode 2121 was setup which was heavily advertised during this ATL execution. Consumers were asked to call and convince 'Sonakshi' (one of the stars in the TVC along with Akshay Kumar). Thus by adding the element of health, a campaign asking the Supreme fans to convince Sonakshi, a bollywood superstar, about the health benefit of Supreme was initiated. The campaign reached 70 percent of its 2 months target in just 2 weeks.
- Integrated Marketing
- Digital Strategy
Converge Technologies developed a state of the art Outbound Dialer platform...
First ever and the largest social music property with a hub of 17,500 ...
Converge aggregated regional artist music content in five different...
A unique redemption scheme was designed for Lipton which involved ...