For Sunlight, re-launch was focused on semi urban and rural areas. Mobility was chosen as one of the mediums to facilitate stocking in and stocking out process. In Phase I for stocking in, we scripted and recorded Ad Ring Back Tones on 4k key wholesalers asking callers to book their orders. This immediately spread the news that Sunlight is now available at wholesalers. A different message using Business Intelligence in Phase II was set (with consent) on consumers, thus mobility was used as marketing medium for a successful launch.
- Ad RBTs
- SMS Strategies
- Voice Strategies
A channel broadcasting drama serials, Pakistan’s lifestyle and Bollywood’s ...
Understanding the diversified music background of different regions...
Tapping on new avenues to increase profitability “cDialer” was introduced s...
A mobility leg was added to the school activation program which was ...