For Sunlight, re-launch was focused on semi urban and rural areas. Mobility was chosen as one of the mediums to facilitate stocking in and stocking out process. In Phase I for stocking in, we scripted and recorded Ad Ring Back Tones on 4k key wholesalers asking callers to book their orders. This immediately spread the news that Sunlight is now available at wholesalers. A different message using Business Intelligence in Phase II was set (with consent) on consumers, thus mobility was used as marketing medium for a successful launch.
- Ad RBTs
- SMS Strategies
- Voice Strategies
A campaign focusing on the views of Pakistani women regarding true...
In their pursuit of empowering the...
First ever and the largest social music property with a hub of 17,500 ...
Pakistan's largest Mobile Operator rolled out its Business Solution ...