A unique redemption scheme was designed for Lipton which involved the customer dipping in their tea bags and in case an image appeared on the bag, they could text on 5892 and receive instant redemption. This produced a 5 time higher response than traditional schemes.
- SMS Strategies
- Integrated Marketing
- Consumer Tracking
In their pursuit of empowering the...
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A unique redemption scheme was designed for Lipton which involved ...
By adding the element of health, a campaign asking the Supreme fans to...