A unique redemption scheme was designed for Lipton which involved the customer dipping in their tea bags and in case an image appeared on the bag, they could text on 5892 and receive instant redemption. This produced a 5 time higher response than traditional schemes.
- SMS Strategies
- Integrated Marketing
- Consumer Tracking
In order to authenticate Nokia’s cell phone being sold in four different...
Analyzing the negative impact of counterfeit products which had a ...
A unique redemption scheme was designed for Lipton which involved ...
Understanding the diversified music background of different regions...