A unique redemption scheme was designed for Lipton which involved the customer dipping in their tea bags and in case an image appeared on the bag, they could text on 5892 and receive instant redemption. This produced a 5 time higher response than traditional schemes.
- SMS Strategies
- Integrated Marketing
- Consumer Tracking
Pakistan's largest Mobile Operator rolled out its Business Solution ...
Analyzing the negative impact of counterfeit products which had a ...
In order to authenticate Nokia’s cell phone being sold in four different...
For the purpose of launching Sunlight and raising awareness about the product...