A unique redemption scheme was designed for Lipton which involved the customer dipping in their tea bags and in case an image appeared on the bag, they could text on 5892 and receive instant redemption. This produced a 5 time higher response than traditional schemes.
- SMS Strategies
- Integrated Marketing
- Consumer Tracking
A mobility leg was added to the school activation program which was ...
Understanding the diversified music background of different regions...
Tapping on new avenues to increase profitability “cDialer” was introduced s...
Capitalizing on the WorldCup Fever, a Mobilink Jazz campaign...