Making cricket commentary more emotional, we capitalized on the World Cup 2011 Fever, LG, the official sponsor of World Cup, and roped in iconic Chacha Cricket, recorded his patriotic slogans (Naraas) and made an intelligent Desktop Application. User simply downloaded the application and as the match proceeded, if there was a boundary, either a six or a four, Chacha would shout and dance and if there was a wicket that fell, he shouted 'Out aaaaaee'. The idea was to boost up the spirits and support for our men in green through the energetic and lively chants of Chacha.
- Strategic Planning
- Idea Generation
- Creative Development
- Digital Media Integration
- Celebrity Co-ordination
- Travel Management
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